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ESCAPE! HOW ANIMATION BROKE INTO THE MAINSTREAM IN THE 1990s by G. Michael Dobbs
It doesn't seem so odd nowadays that people in their twenties through sixties quote Bugs Bunny, collect animation art, or look forward to a new animated DVD chock full of extras. Growing up in the 1950s and 1960s, cartoons were definitely kid's stuff.
Oh sure, adults watched The Flintstones, which was shown during prime time. Rocky and Bullwinkle also had jokes I didn't get but my parents did. Cartoons were generally thought of as the programs children watched on Saturday morning or feature films that were deemed suitable entertainment.
By the late 1980s, the status of animation had begun to change. This collection of updated articles, interviews, and reviews were excerpted from two animation magazines, Animato and Animation Planet. Explore how animation went from being perceived as a throwaway medium aimed at kids to a commercial art form for both adults and children.